Because of our busy lifestyles we often do not have or take the time for adequate meal planning or preparation. Our programs were developed specifically for parents who are concerned about their child’s health, but often lack the time, energy, and resources to research each and every health claim and prepare nutritious meals. Our foundation has extensively researched nutritional needs and the nutrients that may be lacking in our diets. We have taken the guesswork out of good nutrition.

Our research has revealed that malnutrition has become a common problem among every age, gender, and nationality. Scientific studies conclusively demonstrate that the average American is overfed and undernourished and that all childhood obesity and diabetes can be linked directly to malnutrition. In today’s world even the healthiest diet is often lacking in the daily nutrients required for optimal health.

Our all-natural whole food nutrition programs were developed by our registered dietician and contain organic fruits and vegetables. They were developed utilizing the proven principle that nutrients and vitamins are only effective when ingested in the same complex form that nature provides them, they cannot be fractionated or artificially reproduced in a laboratory without affecting the body’s ability to utilize them.

We believe that for any program to be successful in addressing our growing health crisis, the support of not only the children and their parents, but also local organizations is vital. Our programs are designed with built-in, self funding mechanisms that provide ongoing financial support to schools; allowing them to replace revenue from vending machines and junk food currently sold in schools. In addition, we provide funding for local youth organizations such as boys and girls clubs, scouts’ organizations and community groups for the promotion of healthy lifestyle programs.

How Your Child Makes a Difference

Every month a child participates in our Whole Food Nutrition Program with a purchase of one of our products, Kids4FitKids Foundation provides funding to the school of their choice or their sponsoring organization. Our program provides the flexibility of allowing children and organizations to direct the contribution to specific organizations. We also contribute 30 nutritious meals to needy children around the world through our participating partner organizations.